Whatever the usage Apple has shown its hand in the market with the purchase. Of course, it could also end up being a way for people to have animated Avatars which would really enhance the Face Time experience. We already have thumbprint security on mobile so it stands to reason that facial recognition could also become part of Apple’s security process.

It may well end up being part of their focus on improved security. What could Apple do with the technology? The possibilities are pretty endless and interesting. This follows a recent trend for Apple who has purchased a number of smaller companies over the last few years such as with the 2013 acquisition of Prime Sense whose technology can be seen in motion sensors such as with Microsoft’s Kinect. Sorry for the Star Wars plug but it’s out of our system now as we are hearing about Apple’s purchase of Faceshift, a start-up whose technology has been used in the recent Star Wars film. Apple has announced that it has purchased Faceshift, the Zurich based facial recognition start-up which might just change face time forever…Īpple has been particularly tight-lipped about the purchase, releasing a statement to confirm the purchase and adding that “(we) smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Read into that what you will but it is likely that Apple is purchasing talent as much as tech in this case as it looks to expand into facial recognition, perhaps for iPhone security purposes or maybe entertainment with a growing emphasis on VR technology in the marketplace.īy being this quiet about their interests in Faceshift and the general facial recognition software that they produce it leaves the purchase open to speculation which is nothing new to Apple.

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